A strategic partner for rewiring your company's DNA using AI.
This isn't about chasing trends
Most businesses don't need a 200-page AI strategy deck. They need someone who can look at how their operation actually runs, find the places where time and money are leaking, and build systems that fix those problems — using AI where it helps and skipping it where it doesn't.
That's what I do through Roxstar Labs. I work hands-on with a small number of clients to map operations, implement AI-powered workflows, and build the kind of systems that let a 10-person team punch like a 50-person one.
You can't optimize what you don't measure.
Every engagement starts with understanding what's actually happening in your business — not what you think is happening, but what the data, the workflows, and the daily reality say. From there, we build.
AI strategy & business optimization
For businesses ready to work smarter, not just harder.
Most small and mid-sized businesses know they “should be using AI,” but aren't sure where to start. The risk is either doing nothing — or chasing flashy tools that don't move the needle. I help you skip both traps.
I work with you to understand your operations from the inside out, identify where AI and automation can make a real difference, and build the systems to make it happen. This isn't about replacing people — it's about freeing them up to do the work that actually matters.
What this can include
- •Operations audit — mapping workflows, spotting bottlenecks, and measuring what matters
- •Identifying practical AI use cases that fit your business today, not someday
- •Designing and implementing automations that save time without adding complexity
- •Choosing tools and platforms that fit your size, budget, and tech comfort level
- •Building AI-assisted processes for research, reporting, customer support, and decision-making
- •Helping your team actually adopt the tools — not just “sign up and forget”
Who this is for
- •Small and mid-sized businesses ready to modernize
- •Companies in rural and underserved markets that are behind the tech curve but ready to catch up
- •Solo entrepreneurs and founders building SaaS products
- •Operators in any industry dealing with complex, manual workflows
- •Teams that have tried AI tools on their own and didn't get results
How it works
Every engagement starts with a quick conversation to see if I'm actually the right fit for what you're trying to do. If I'm not, I'll tell you.
If we are a fit, we'll pick a format that makes sense — a short advisory block, a focused project, or an ongoing retainer — and keep the structure as simple as possible.